Enrollment for the school year is open now. To learn more, click here. The most fundamental truth in education is that each person learns differently. The second most fundamental truth in education is that we benefit from learning in part of a community, where we simultaneously model learning and teaching for peers around us, and our ideas help others develop or reject ideas. While those truths may seem to be at odds with each other, sensitive and thoughtful teachers use both axioms to advantage as they differentiate for student learning within lessons.
Differentiation is not teaching simultaneous different lessons, nor is it modifying expectations — it is, rather, creating deliberate opportunities for students to access content and face challenge as appropriate, to meet the needs of individual students as they encounter curriculum.
A third is the reader, because voice reveals clues that the eye might not appreciate, and a fourth reads but also records the commentary.
As they read, annotate, and parse meaning from the text, these tasks support the development of broad comprehension skill and detailed analysis appropriate for each student. When a geometry concept resonates or fails to connect to previous understanding, the teacher picks up the pace of delivery or slows down accordingly. Independent completion of a problem or two can cement the understanding and challenge a student who has clicked, while the student who needs more understanding can develop a base with the teacher.
And while successive work on that type of code will doubtless help the student develop a more efficient strategy, student-created artifacts should not look or read as similar as cut-out cookies. Algebra students working on solving systems of equations will arrive at the solution, but as each student works on the problem in class, he or she can expect a level of dialogue and support that reinforces correct understanding and prompts him or her to take the next step.
As a group of students is composed to work through a problem, such as Constitutional rights, students benefit from collaboratively reading the expectations, developing an answer, and posing an audience-appropriate solution. These are examples culled from two hours during one day — differentiation is a living, present force as we develop our lessons and engage our students. Differentiation in High School The most fundamental truth in education is that each person learns differently.Definition : Differentiation strategy, as the name suggests, is the strategy that aims to distinguish a product or service, from other similar products, offered by the competitors in the market.
When a firm pursues differentiation strategy, it attempts to become unique in the industry, by offering those products and services, which have value to the customers. In this way, the firm succeeds in creating a unique image in the market and gets the premium price for its uniqueness.
Nevertheless, the strategy is subject to certain risks like imitation by competitors, change in trend, change in customer tastes etc. On the successful implementation of the strategy, the firm can price the product higher than its competitors and receive customer loyalty, as the consumers may be accustomed to the unique features. Differentiation features may include, product performance, ease of use, useful life, superior service and so forth.
The current technological era make it difficult for organizations to attain differentiation.
What then is the best way to attain differentiation in these times? Your email address will not be published. Business Jargons A Business Encyclopedia. Accounting Banking Business Business Statistics. Business Jargons Business Differentiation Strategy. Leave a Reply Cancel reply Your email address will not be published.Product differentiation is a marketing strategy that strives to distinguish a company's products or services from the competition.
Successful product differentiation involves identifying and communicating the unique qualities of a company's offerings while highlighting the distinct differences between those offerings and others on the market. Product differentiation goes hand-in-hand with developing a strong value proposition to make a product or service attractive to a target market or audience.
If successful, product differentiation can create a competitive advantage for the product's seller and ultimately build brand awareness. Examples of differentiated products might include the fastest high-speed internet service or the most gas-efficient electric vehicle on the market today. Product differentiation is intended to prod the consumer into choosing one brand over another in a crowded field of competitors. It identifies the qualities that set one product apart from other similar products and uses those differences to drive consumer choice.
Differentiation marketing can also involve focusing on a niche market. For example, a small company might find it challenging to compete with a much larger competitor in the same industry. As a result, the smaller company might highlight exceptional service or a money-back guarantee. The references to these qualities are reflected in the product's packaging and promotion, and often even in its name.
The brand name Fancy Feast is intended to convey that this is a high-quality cat food that your pet will love, and the advertising reinforces that claim. The FreshPet brand highlights its use of natural ingredients.
Hill's Science Diet conveys the message that this cat food was developed by real experts. A product differentiation strategy may require adding new functional features or might be as simple as redesigning packaging.
Sometimes differentiation marketing doesn't require any changes to the product but involves creating a new advertising campaign or other promotions. As stated earlier, the differences between the products can be physical in nature or measurable, such as the lowest-price gym in a region.
However, the differences between the products could be more abstract such as a car company that advertises that their cars are the coolest on the market. Retailers and designers often spend a significant amount of advertising dollars showing their clothes on young, hip models to convey the underlying message that if you don't wear their label or brand, you're not with it.
In actuality, no company can measure and quantify the level of coolness or style their product offers. As a result, product differentiation is often subjective since it's aimed at altering customers' evaluation of the benefits of one item compared to another.
The actual difference in the product and that of the competition might be minuscule or nonexistent. Ideally, a product differentiation strategy should demonstrate that the product can do everything the competing choices can but has an additional benefit that no one else offers.
Below are a few of the most common strategies employed to differentiate a product or service. Price can work both ways, meaning companies can charge the lowest price to attract buyers that are cost-conscious—Costco, for example. However, companies can also charge higher prices to emphasize that it's a luxury product and worth it—such as a luxury car. Products that are considered reliable and offer long-term value are often touted as better than the competition.
Also, increased performance is often used as a differentiating factor for products such as batteries. For smaller, local companies that are trying to stand out from national brands, it's common to emphasize that they're a local business. Also, the added level of service that results from being in "your neighborhood" is a way for companies to showcase their high-quality service or product but also justify a higher price versus national brands.
A differentiated product can increase brand loyalty and even survive a higher price point.Research shows that one of the most effective ways to meet all learners' needs is to differentiate instruction.15 Differentiated Instruction Strategies - Prodigy Game
Many teachers use differentiated instruction strategies because it allows them to engage their students by accommodating each unique learning style. It takes time to come up with and implement differentiated activities. To help keep the workload manageable, teachers have tried a variety of strategies, from tiered assignments to choice boards.
Try teacher-tested teaching strategies to differentiate instruction in your elementary classroom. Choice boards are activities that give students options as to what activities to complete to meet class requirements.
A great example of this comes from a third-grade teacher named Mrs. She uses choice boards with her third-grade students because she feels it is the easiest way to differentiate instruction while keeping students engaged. While choice boards can be set up in a variety of ways student interest, ability, learning style, etc. West chooses to set up her choice boards by using the Multiple Intelligence Theory.
She sets up the choice board like a tic tac toe board. In each box, she writes a different activity and asks her students to choose one activity from each row. The activities vary in content, product, and process. Here are examples of the types of tasks she uses on her students' choice board:. Learning menus are much like choice boards, whereas students have the opportunity to choose which tasks on the menu that they would like to complete.
However, the learning menu is unique in that it actually takes the form of a menu. Instead of having a nine-square grid with nine unique choices on it, the menu can have an unlimited amount of choices for the students to choose from.
You can also set up your menu in a variety of ways, as mentioned above. Here is an example of a spelling homework learning menu:. Students choose one from each category.
In a tiered activity, all students are working on the same activity but the activity is differentiated according to ability level. A great example of this type of tiered strategy is in an elementary school classroom where kindergartners are at the reading center.
This game is easy to differentiate because you can have beginning students try to match a letter with its sound, while the more advanced students can try and match a letter to a word.By: Bri Stauffer on March 12th, Teaching career and technical education CTE courses means you are challenged with reaching diverse students every day.
Not all of them respond to lectures, and some of them may not learn anything from reading a textbook. But finding ways to differentiate your lessons is difficult and time-consuming, especially since you have regular classroom lessons as well as clinical labs!
As a CTE curriculum developer, we hear from thousands of teachers like you every year, and they all have the same problem. In many CTE classrooms, some students work ahead while others get left behind.
This is one of the most common reasons teachers look for ways to differentiate their lessons. Flexible grouping is the practice of placing students together based on their learning styles, academic interests, or subject knowledge.
Then, you can have these groups work on presentations or other long-term projects that require them to teach the rest of the class. This is an excellent way to test whether a group of students has a strong grasp of a certain topic. After all, if they can teach a concept to their peers, then they must know it really well! Some teachers make the mistake of keeping students in the same groups throughout the school year. That helps your students connect with one another, and it proves that they have a well-rounded understanding of your course.
High impact teaching strategies in action: Differentiated teaching
Before starting a new unit, review the skills individual students will need to complete the work you want to cover. If a student is not familiar with the background information, assign them to Group A. If a student is more comfortable with the content, assign them to Group B. Group A will need more background information to prepare for the new unit.
You can provide this with a few short videos on the topic. On the downside, it requires you to take two different approaches in a classroom, which can become tedious if you need to switch back and forth between the two.
This allows more skilled and confident students to work with those who are struggling -- especially if your students seem to learn better when interacting with their peers. Organize your classroom into pods with student desks arranged in a circular configuration to encourage interaction.
Assign a captain or two, depending on your class size to each pod. Captains should be more confident, knowledgeable, and motivated to assist others in the pod.
Fill in the other seats of each pod with students who may need a little extra push to succeed. Without getting out of their seats, students can get help from their peers! A big plus of using this strategy is that you can be a facilitator of the classroom and observe the class instead of directly leading classwork every day. Plus, struggling students can get help immediately rather than waiting for you to get to them, which helps move them effectively through material. With tiers, there are expectations of achievement for different students.
For example, I teach a unit in which my students learn the basics of owning a small business. In this unit they must:. My expectation is that students with average computer skills will be able to complete the Website and the Merchandise Order with guidance from me. However, I expect only those students with the highest-level skills in Microsoft Excel to complete the Sales Report.Differentiation is a key high impact teaching strategy HITS used by teachers to craft lessons that provide the right amount of support and challenge for every student.
PLC Regional Manager Shane Lockhart explains how differentiated teaching can ensure that all students can master their individual objectives and continually grow even if they aren't necessarily at the same starting level. Differentiated teaching occurs when a teacher plans a lesson that adjusts either the content being discussed, the process used to learn or the product expected from students to ensure that learners at different starting points can receive the instruction they need to grow and succeed.
By adjusting content, you deliver different parts of the curriculum to different students depending on their starting level and what you expect them to learn in that lesson. Practically, this may mean refining foundational areas for students or supporting others to extend themselves deeper into the curriculum.
When you adjust the process of a lesson, you are changing the methods you use to teach and how you expect students to learn. This adjustment could look like employing collaborative learning with excelling students and explicit instruction with others, or using modelled approaches or multimedia.
Adjusting the process allows you to construct a lesson that supports individual learners to meet their learning outcomes in a way that suits their specific needs. When you adjust the product of a lesson, you are changing the specific success criteria for students to demonstrate what they have learned.
Teachers can differentiate the product of a lesson by asking some students to teach another student how to complete the object of the lesson, or to use the specific learning outcome to complete an authentic task. This can be comparable evidence of success and achievement.
Differentiation in High School
As suggested by Shane, there are many different ways in which teacher can differentiate instruction for students. Differentiation starts from the assessment of students' prior knowledge and skills and the setting of individual learning goals.
As much as possible, the goals and the respective success criteria should be set with the students. This fosters metacognition and self-regulation, empowering students to monitor their own progress. Generally implemented as a whole school implementation strategy, RTI is a highly effective differentiation strategy.
This multi-tier approach to classroom learning enables teachers to identify the abilities of individual learners and provide additional instruction to learners who may benefit from support in smaller, more targeted settings. Explicit Teaching is one of the 10 HITS and it focuses on providing students with a sound and common understanding of the new knowledge and ideas, opportunities for group and independent practice. The stages of the process, often simplified to "I do, we do, you do", provide multiple opportunities for differentiation.
During the "we do" phase, as teachers model the application of the new knowledge, they can assess the general level of understanding, provide feedback to the group, provide additional support to the whole class and plan for targeted interventions.
During the "you do" phase teachers can rove the room and provide individual feedback, set up small groups for additional and targeted instruction, or call individual students for conferencing. As Shane suggests, one of the most common ways of differentiating learning is to differentiate the 'product'. By setting up multiple activities, teachers provide students with the opportunity to work on the same concepts and ideas, but at different levels of proficiency.
Students can therefore work within their zone of proximal development and, with the support and feedback of the teacher, gradually progress to the more challenging tasks.
Multiple tasks can also be used to provide opportunities for multiple exposure, group work, targeted feedback and extension. Feedback plays a crucial role in differentiation. Timely and actionable feedback enables students to identify the next steps required to progress in their learning. In conjunction with clear learning intentions and success criteria, group and individualised feedback can promote self-regulation. In a Flipped Classroom the direct instruction phase of the learning happens online and often at home instead of homework.
Students can access the instructional content usually in the form of videos prepared by their teachers at any time. This model provides great opportunities for differentiation as it frees up time in the classroom allowing the teacher to spend more time working with students e. Students can also learn to self-regulate and forge ahead or use the recorded materials to revise content that needs revision or clarification.
Effective teachers use evidence of student learning readiness, learning progress, and knowledge of individual student learning profiles, to make adjustments for individuals so that all students experience challenge, success and improved learning.
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Skip to content. Page Content.Many businesses choose to restructure over time and use varying strategies to advance and distinguish themselves in the marketplace.
If you want to increase profits without high risk or lowering your prices, consider creating a differentiation strategy. In this article, we discuss what a differentiation strategy is, how to create one and how a differentiation strategy can benefit your business. A differentiation strategy is an approach businesses develop by providing customers with something unique, different and distinct from items their competitors may offer in the marketplace.
The main objective of implementing a differentiation strategy is to increase competitive advantage. A business will usually accomplish this by analyzing its strengths and weaknesses, the needs of its customers and the overall value they can provide. Differentiation strategies have several advantages that may help you develop a unique niche within your industry. Here are the possible benefits of creating a differentiation strategy:. Reduced price competition.
Differentiation strategy allows a company to compete in the market with something other than lower prices. For example, a candy company may differentiate their candy by improving the taste or using healthier ingredients.
Unique products. This benefit of a differentiation strategy is that it builds on the unique qualities of a product. Your company may create a list of characteristics its products contain that your competitors lack. Those characteristics will differentiate your product, and you may communicate this through effective marketing and advertising. Better profit margins. When products are differentiated and turned into higher-quality products, it offers more opportunity for larger profit margins.
For example, if your target market is willing to pay a higher price for top quality or better value, you may generate more revenue with fewer sales. Consumer brand loyalty.
Effective differentiation may create brand loyalty in customers if a business maintains the perceived quality of your products.
For example, if you have a brand that is marketed by a sports figure, it will likely increase brand loyalty because it enhances the value of your brand. No perceived substitutes. A strategy that successfully differentiates may present the idea that there is no other product available on the market to substitute it with.
A business may gain an advantage in the market even when there are similar products available because customers will not be willing to replace your product for another one. Companies try to differentiate themselves by providing consumers with unique products that are frequently revolutionized.
There are two main types of differentiation strategies that a business may carry out:. Broad differentiation strategy. A broad differentiation strategy consists of building a brand or business that is different in some way from its competition.
It is applied to the industry and will appeal to a vast range of consumers. Focused differentiation strategy. A focused differentiation strategy requires the business to offer unique features to a product or service, and it must fulfill the requirements of a niche or narrow market.
Businesses looking to build a broad or focused differentiation strategy will need to produce or design extremely unique or distinctive products or services that create increased value for the consumer. There are several ways an organization can create a differentiation-based competitive advantage for a single product or the company as a whole. Here are some steps to create a differentiation strategy:. You must have an idea of your expertise in your business.
This way, you will be able to provide a narrow differentiator to your customers. Write down the strengths and weaknesses of your overall brand or specific products.